CashEdge Unveils Advisor View
New York, NY – January 6, 2003 —CashEdge Inc. (www.cashedge.com), a provider of secure Online Money Movement and Advanced Account Aggregation platforms, today announced the launch of Advisor View, an account aggregation and permissioning tool for financial advisors and their clients. The application is currently in pilot with advisors at a major U.S. financial institution.
A critical enhancement to the CashEdge Advisor Suite, Advisor View enables advisors to securely obtain client permission to access account balances at any or all of their financial institutions. Advisor View allows clients to specify the accounts and the level of detail that may be accessed by their advisor without exposing the advisor or their firms to private account password information.
The Advisor View application can be used by financial partners and technology providers to power any wealth management solution by providing a daily feed of normalized “off-book” asset information. This data elevates performance reporting and portfolio accounting systems to the next level
“Advisor View was customized to meet the demands of our financial partners and their advisors. With its automated permission process, Advisor View walks even the least tech-savvy client through an electronic authorization, while eliminating any exposure or risk,” explained CashEdge CEO, Sanjeev Dheer.
Powered by CashEdge’s Advanced Account Aggregation platform, the CashEdge Advisor Suite allows financial advisors to leverage an "advice ready," consolidated repository of clients' held-away and domiciled portfolio information. This enables advisors to access a comprehensive snapshot of their clients’ portfolios, deliver comprehensive financial plans and time-sensitive advice, identify issues and opportunities, and customize immediate solutions.
"CashEdge is recognized as the leader in next generation aggregation solutions. Our platform, which offers a superior level of enhanced data, is especially well suited for wealth management solutions,” added Dheer. “Our new Advisor View application further expands on the value proposition by empowering advisors to view held-away accounts and potentially increase assets under management,” he concluded.
About CashEdge
CashEdge® provides innovative, online financial applications to banks, credit unions and wealth management firms. CashEdge's solutions include end-to-end online account opening and funding, funds transfer, small business payments and invoicing, and data consolidation. These proven solutions are flexible, scalable and supported by extensive risk management capabilities.
CashEdge has been ranked by Inc. Magazine as one of the 500 fastest growing private companies in the United States for two years in a row. In 2007 it was also recognized by the 2007 Deloitte Technology Fast 500 and Fast 50 as one of the nation's 500 fastest growing private companies and one of the 50 fastest growing companies in the New York area, respectively. The company currently serves hundreds of leading financial institutions including four of the top five banks, 23 of the top 100 banks, and 20 of the top 100 credit unions. CashEdge has offices in New York, Silicon Valley and India. For more information, please visit www.cashedge.com.
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