CashEdge

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CashEdge Upgrades and Expands OpenNow/FundNow

New Customer Interface Drives Increased Inbound Funds Expanded Functionality Streamlines Funding Process

New York, NY - November 15, 2005 —CashEdge, the leading provider of online financial applications, today announced that it has expanded the functionality of its OpenNow/FundNow product, and has also upgraded the customer interface for greater ease of use. The upgrade is designed to improve the conversion rate of online account opening and reflects CashEdge's commitment to innovation as it relates to online transactions. OpenNow/FundNow was first introduced in November 2004. Since then, more than 20 financial institutions have embraced online account opening and funding utilizing CashEdge's solution, which marries account opening and funding in a single transaction.

With a focus on new applicant success rates, the upgrades to OpenNow/FundNow include:

  • Streamlined application and funding process - more intuitive and easier to navigate
  • Increased customer guidance - context-specific help for improved user experience
  • More flexible funding process - more alternatives for account funding and verification
  • Simpler joint application process - in a single, four-step session

"We are continually looking for opportunities to make online account opening and funding easier for the customer and to strip away any hurdles that might cause them to fail to complete the process. As a result of our latest upgrades, we are already seeing significant improvements in success rates," commented Sanjeev Dheer, CEO of CashEdge. "Over time, online account opening and funding will become the standard for retail banking customer acquisition. We think it's inevitable because it combines a better customer experience with lower costs for the bank."

The new OpenNow/FundNow product is now available to all financial institutions seeking to streamline and fully leverage their online channel for customer acquisition.

About CashEdge

CashEdge® provides innovative, online financial applications to banks, credit unions and wealth management firms. CashEdge's solutions include end-to-end online account opening and funding, funds transfer, small business payments and invoicing, and data consolidation. These proven solutions are flexible, scalable and supported by extensive risk management capabilities.

CashEdge has been ranked by Inc. Magazine as one of the 500 fastest growing private companies in the United States for two years in a row. In 2007 it was also recognized by the 2007 Deloitte Technology Fast 500 and Fast 50 as one of the nation's 500 fastest growing private companies and one of the 50 fastest growing companies in the New York area, respectively. The company currently serves hundreds of leading financial institutions including four of the top five banks, 23 of the top 100 banks, and 20 of the top 100 credit unions. CashEdge has offices in New York, Silicon Valley and India. For more information, please visit www.cashedge.com.

Contact:
Jennifer Moritz
Zer0 to 5ive
917-748-4006
jmoritz@0to5.com



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