CashEdge

CashEdge Marketing Director Manish Vrishaketu Presents How To Leverage Your Online Channel To Acquire Profitable Customers at Mastercard's RPPS Customer Conference-Precision Matters 2007

New York, NY - September 19, 2007 — CashEdge Inc. (www.cashedge.com), the pre-eminent provider of online funds transfers and the pioneer behind opening and funding accounts online, today announced that Marketing Director Manish Vrishaketu will present on the topic of “Leverage Your Online Channel to Acquire Profitable Customers” at a concurrent session at 10:45 a.m. on September 21st at this year’s Mastercard RPPS Customer Conference in Atlanta, GA.

Vrishaketu will discuss the opportunities and challenges faced by financial institutions seeking to leverage their online channel as a customer acquisition channel, how components of the online solution can be applied in other channels, and the migration toward an integrated channel approach. The session will include an overview of:

• the business case drivers behind online customer acquisition
• key components of the solution
• how to leverage capabilities across channel; and
• best practices

About CashEdge

CashEdge^® provides innovative, online financial applications to banks, credit unions and wealth management firms. CashEdge's solutions include end-to-end online account opening and funding, funds transfer, small business payments and invoicing, and data consolidation. These proven solutions are flexible, scalable and supported by extensive risk management capabilities.

CashEdge has been ranked by Inc. Magazine as one of the 500 fastest growing private companies in the United States for two years in a row. In 2007 it was also recognized by the 2007 Deloitte Technology Fast 500 and Fast 50 as one of the nation's 500 fastest growing private companies and one of the 50 fastest growing companies in the New York area, respectively. The company currently serves hundreds of leading financial institutions including four of the top five banks, 23 of the top 100 banks, and 20 of the top 100 credit unions. CashEdge has offices in New York, Silicon Valley and India. For more information, please visit www.cashedge.com.

Contact:
Jennifer Moritz
Zer0 to 5ive
917-748-4006
jmoritz@0to5.com

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